There’s nothing like the amazing feeling of putting your feet into a cold lake, stream or ocean on a hot summer day.  The refreshing relief travels instantly upward, relaxing your whole body.

Sure, it’s great to take a plunge off the dock and go for the full immersion. But, it isn’t necessary to get the feeling of relief, is it?  Imagine it… you are hot and sweaty; you walk to the edge and let the water engulf your feet. There is nothing like that feeling of the cool release.

Getting your feet wet is exactly how to get your online course off the ground.  No need for the shock of full immersion.  In fact, it is best if you don’t take a plunge off the deep end.

There are three reasons to NOT wait until you have absolutely everything complete and perfect before ever allowing students to use the course:

1. Perfectionism. 

If you want everything to be perfect, you may be waiting a long time.  This is the sure-fire way to turn your course creation into a never-ending process.  If you want to guarantee procrastination, then by all means, tweak and tweak until your hearts’ content.  If you want to guarantee success for your business and for your students, then open enrollment before the course is complete.

2.  Refinement. 

(Tweet it Out) The hallmark of a great teacher is the ability to meet students where they are so you can effectively bring them to where they want to be

I’ve been teaching for over 20 years in all sorts of settings on a wide range of topics.  Even with that vast range of experience, I find that the course I create on my initial pass has something missing, or has a part that misses the mark, or needs more explanation, or something is not quite “perfect.”

A teacher is always refining, based on feedback from his students.

3. Proof of Concept

What if you spend your time producing ALL your content and you have no sales? You can avoid ever having that horrific experience by testing the waters (putting your feet in first) by selling the course first.

This way, you will know if there is a market for your course so you don’t have to listen to the silence of selling to crickets.

At this point, most online marketing gurus will tell you to just create a sales page, get a few sales and then start creating the course. That is NOT the way to do it if you want your students to get results.

Instead, build a very solid foundation:  design your lesson sequences, learning objectives, learning activities, and instructional approach before you try to sell your course. This will insure that your course offers significant value to students and that students will receive tangible results from the course.

Even if it is not the BIG RESULT you envision for your course, smaller results that students want might be all you need to start. Then, you can produce the content and build the course site, after you get sales.

Now for the pre-sale.


After you have the course foundation built, market your course for a significantly reduced rate.  Offer the course in a drip format, releasing pieces of the course over time. The best approach is to set specific dates for release of the content, so it keeps you moving and your students engaged.

For example, if you have a 6-module course, you would release one module every week over a specified 6-week period.  Keep in mind that if you don’t have the foundational pieces in, selling the course will be a major challenge and producing the content as you go along will be a nightmare.

The bottom line is: Don’t wait.

Get a course out there for students to use so you can get feedback, refine the course, and keep making it more and more effective.

Your students will thank you for it.

This is exactly what I did for my Course Creation Rockstar course.  I offered the pilot version, confirmed the need for the course, refined the curriculum based on feedback, gathered amazing testimonials to help in my marketing,

And now am ready to offer a bigger and better version in September.  Get on the waitlist now for special offers and bonuses.


At the end of Course Creation Rockstar, you will have the entire foundation of your course ready for to pre-sell a pilot version.  And you will be able to easily and quickly produce all the content as your pilot version unfolds.

Get on the waitlist for the next offering of Course Creation Rockstar (starting Sept 18) so you can create an online course that guarantees your students get results.