Information is cheap.  People expect it to be free even because there are so many ways to get it without paying.

How can you make a living selling information if people don’t want to pay for it anymore?

Stop peddling information products and start selling learning experiences.  The difference is simple.  Information products are about content.  Learning experiences are about transforming students.

If your students can find most of the information in your content by googling, you must offer them something more: methods to integrate that information into their lives, guidance in how to use the information effectively, and a supportive environment for trial and error.

If information is cheap, learning experiences are chock full of value and can demand a premium price.


Teaching Tips:  How to Transform Information Products into Learning Experiences

Stay focused on the student’s experience in the course. Imagine you are a student in the course, listening to the presentations, completing the assignments or taking the quizzes.  Would you be fully and completely engaged in those activities?  Do you know exactly why each is important to the learning process?  Do you understand how each new piece is connected to the rest of the course?

Cut the fat. Your goal is not to dump all the information you know about a topic into a student’s brain.  Your goal as the teacher is to help the student achieve some specific result.  For each item in the course, ask yourself, “Is this absolutely necessary for the student to achieve their expected outcome?”  If not, get rid of it.  Be ruthless so you provide the student with a refined learning process.

Stay with the actions. Do not ask students to understand or know anything unless it is absolutely necessary in order for them to take an action.

Create a community. You can consume information in a vacuum.  A community is necessary for a true learning experience.  Learning always happens in relationship.  The most important role you have as a teacher is not to provide information, but to build a community of learners ready to take a journey of exploration with you as their guide.

As soon as you abandon the myth that a teacher’s primary role is to provide information, you can begin to build real learning experiences for students.  When that happens, you can charge for the real value of those experiences and build a viable business with transformative online courses.